VP of Commercialization, GO Enterprise

About the role

What You'll Do: The   VP of Commercialization, GO Enterprise   is responsible for turning   our   GO Enterprise   product   into a scaled, global business: defining the commercialization strategy, packaging & pricing,   go ‑ to ‑ market, and operating model that make GO Enterprise the default   agentic planning and activation platform   for agencies   and the    retailers and large brands   they serve with traditional DSP products.     This leader will   o wn the   commercial strategy & execution   for GO Enterprise   & s hape the product & packaging story   in close partnership with Product,   R&D,   and GTM   teams.   They will also l ead a cross   functional “tiger team” to drive   product from idea-to-cash.     Key responsibilities   1. Strategy & positioning   Define and continually refine GO Enterprise’s market positioning & narrative    Translate Criteo’s broader performance and commerce vision into segment ‑ specific value propositions for   our clients   Set clear segment guardrails & eligibility rules    2. Commercialization, pricing & packaging   Own the   commercial model   for GO Enterprise   working with Finance, Legal, and Operations   and e nsure alignment between   pricing, billing flows & finance systems.   Design   packaging & SKUs   across   our   cli ent base.   3.   Go ‑ to ‑ market   & sales enablement   Partner with GTM to shape   the   GTM plan   from   early design partners through scaled commercial availabilit y.     Partner with   sales   leadership to   d efine account   selection   & targeting by segment and region.   4. Product partnership & roadmap influence   Act as the commercial voice into Product   -   codify segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization.   Partner with Product and Engineering on API/MCP surfaces, agent ready workflows, and retailer/agency economics, ensuring they support scalable commercialization.   Ensure GO Enterprise is   agent ‑ ready   by design   (API scope, documentation, developer portal expectations)    Pressure ‑ test   major roadmap bets with design partners before broad rollout.   5. Market development, design partners & ecosystem   Serve as   executive sponsor   for key design partners across   our target clients    Build   senior ‑ level   relationships with   clients & part ners, and turn early tests into referenceable proof points and case studies with Marketing & Comms   (tentpole moments)     Who You Are: Experience   15+ years in   digital advertising, ad tech, or commerce media, with   significant time   spent in   DSP/platform commercialization, GTM, or product marketing/strategy.   Proven   track record   owning commercialization for a complex,   multi ‑ channel   platform   from   early stages   through global scale.   Deep experience working with   cl ients; credibility with   C ‑ level   and   SVP ‑ level   stakeholders on both tech and commercial topics.   Demonstrated success designing and implementing   pricing, packaging, and margin models.   Skills & competencies   Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices.   Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve.   Exceptional storyteller and communicator; makes complex technical and commercial topics simple.   Highly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal.   Thrives in ambiguity; builds structure, governance, and operating models from scratch.   Education   Bachelor’s degree   required; MBA or equivalent graduate degree a plus (or equivalent practical experience).   We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​ Who We Are: We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses. At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment. We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.  What We Offer: 🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.      📈 Grow with us – Learning, mentorship & career development programs.     💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.     🤝 A team that cares – Diverse, inclusive, and globally connected.     💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.         Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo. For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days. The US base salary pay range for this position per year is: $260,000 - $325,000