TikTok Shop - Assortment Strategy Manager

About the role

About the Team The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together. Responsibilities - Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop. - Develop product assortment strategies that strengthen platform supply and ensure products align with market demand. - Partner with merchant strategy teams and industry teams to guide supply development in priority product categories. - Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities. - Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness. - Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth. Minimum Qualifications - Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field. - 5+ years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries. - Strong analytical capabilities and experience using data to identify business opportunities. - Familiarity with consumer trends and retail or e-commerce market dynamics. Preferred Qualifications - Experience working in marketplace platforms, retail strategy, consulting, or category management. - Strong business judgment and structured problem-solving capabilities. - Experience working with data to support business analysis and strategic planning. - Self-driven with strong ownership and the ability to adapt in a fast-moving environment.