Sr Product Marketing Manager

About the role

Senior   Product Marketing Manager – Creative Cloud   The Opportunity   We are seeking   a  product marketer   to drive the   pro-tier offering   strategy for Adobe’s B2 C   Creative Cloud   business! In this role, you will   monitor   market dynamics,   customer trends, and funnel performance   for our pro-tier   B2 C   solutions   for individuals.   You’ll   also   run the pro-tier business   and own a suite of   market research initiatives, a   yearly marketing strategy,   and a roadmap of   cross-functional   initiatives.   What   You’ll   Do   Own the CC Pro   business:   Define the overarching   pro-tier   strategy   for how we consistently   grow our   pro-tier   business. This includes   setting   a long-term vision for our B2 C   pro-tier offer ing   as well as driving annual/quarterly   plans   to hit   acquisition, migration, and attrition   revenue forecasts.   Deeply Understand Customers:   Lead customer and market research to   identify   pro-tier   audience needs   and   use cases   to shape   cross-functional testing   roadmaps.   Champion acquisition, monetization,   and engagement   efforts:   Serve as the POC across product teams for acquisition, engagement, and retention   initiatives   with an emphasis on   CPro   Gen AI use and monetization.   Drive   Global Business   Growth:   Partner with international PMMs to   test culturalized   initiatives to better align pro-tier plan value with global   customer needs and price sensitivities.   What   You’ll   Need to Succeed   7+   years in product /portfolio   marketing   and   go-to-market strategy, ideally in creative or marketing SaaS.   A   keen   understanding of   strategic   and   operational planning to   hit   business goals   and   the   financial literacy to analyze the impact of   initiatives against revenue and engagement forecasts.   Proven experience owning and delivering successful   portfolio   and   GTM strategies for B2 C   customer segments.   Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer-facing messaging   and positioning frameworks.   Proven   cross-functional leadership skills, with experience driving complex initiatives   and navigating tradeoffs   in matrixed environments.   BA/BS degree preferred OR 7+ years in Marketing OR equivalent practical experience. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.  Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.   Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $219,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.   In California, the pay range for this position is $151,800 - $219,750 In New York, the pay range for this position is $151,800 - $219,750 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.