Sr Product Manager - CRM

About the role

Description A leading convenience retail chain is seeking a Senior Product Manager to lead the strategy, roadmap, and delivery of customer engagement capabilities across our CRM ecosystem. This individual will play a critical role in shaping how millions of customers interact with the convenience store's brand through personalized, data-driven experiences across digital channels. This is a true Product Management role. We are looking for someone who has successfully owned customer-facing products, driven roadmap decisions, partnered closely with engineering teams, and delivered measurable improvements in customer engagement within a large-scale B2C environment. This is not a CRM administrator, marketing operations, Salesforce configuration, or project management position. Key Responsibilities Own and execute the CRM product strategy and multi-year roadmap aligned to business objectives and customer engagement goals. Define, prioritize, and deliver product features that improve customer acquisition, retention, loyalty, and engagement. Partner with business, marketing, analytics, engineering, and UX teams to identify opportunities and deliver customer-centric solutions. Translate business needs into product requirements, user stories, acceptance criteria, and release plans. Lead discovery efforts including customer research, stakeholder interviews, and data analysis to identify product opportunities. Analyze customer engagement metrics and campaign performance to drive product decisions and optimization strategies. Evaluate current CRM capabilities, identify platform inefficiencies, and develop scalable enterprise solutions. Manage end-to-end product delivery from concept through launch and post-launch optimization. Present recommendations, roadmaps, business cases, and product performance updates to leadership. Drive operational excellence through effective backlog management, documentation, release planning, and cross-functional coordination. Skills Strong Product Sense, CRM strategy, Customer engagement, B2C, Customer journey, Personalization, Technical Understanding Top Skills Details Strong Product Sense,CRM strategy,Customer engagement,B2C,Customer journey,Personalization,Technical Understanding Additional Skills & Qualifications Screening Question To Ask: ** How many contacts were in the list of the CRM you worked with? ** HM is looking for someone with a billion + contacts, that will mean it was true B2C. Required Qualifications Bachelor's degree or equivalent experience. 4-6+ years of Product Management experience with ownership of product strategy and roadmap delivery. 2+ years of CRM, lifecycle marketing, customer engagement, loyalty, or personalization platform experience. Experience working within large-scale B2C customer environments. Demonstrated success improving customer engagement, lifecycle experiences, personalization, or customer retention outcomes. Experience partnering directly with software engineering teams throughout the product development lifecycle. Strong understanding of: Customer segmentation Lifecycle marketing Journey orchestration Personalization Campaign automation Customer engagement optimization Experience working within Agile environments using tools such as Jira and Confluence. Strong analytical and data-driven decision-making capabilities. Preferred Qualifications Experience with platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot, or similar customer engagement solutions. Experience with Customer Data Platforms (CDPs). Background in retail, convenience, loyalty, QSR Experience Level Expert Level Job Type & Location This is a Contract position based out of Irving, TX. Pay and Benefits The pay range for this position is $50.00 - $70.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a fully onsite position in Irving,TX. Application Deadline This position is anticipated to close on Sep 18, 2026. About TEKsystems We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records. Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.