Senior Specialist - Marketing (Campaign Management)

About the role

As a Senior Specialist - Marketing (Campaign Management), you will help lead the campaign intake, planning, and production activities within an assigned business area. You will serve as the primary liaison between the strategic business unit marketing and digital and content marketing teams, ensuring marketing initiatives are clearly defined, strategically aligned, and ready for execution. You will own the development and quality of campaign briefs and ensure campaigns have clear goals, audiences, messaging, and success metrics before entering production.  You will also serve as a subject matter expert in campaign planning and execution and collaborate closely with cross-functional partners to improve campaign effectiveness and business outcomes.   Responsibilities:  Owns campaign intake, planning, and readiness for assigned marketing programs, campaigns, or business initiatives  Serves as the primary campaign management partner for assigned stakeholders  Determines whether campaign requests are sufficiently defined, approved, and ready to enter production  Develops and maintains high-quality campaign briefs and supporting documentation with minimal oversight  Manages stakeholder alignment and approval processes throughout the campaign planning lifecycle  Reviews and evaluates requested changes to campaign objectives, messaging, deliverables, or requirements and recommends appropriate actions Flags business or scope-related risks and recommends mitigation strategies to stakeholders and other leaders  Contributes to the development and continuous improvement of campaign intake processes, briefing standards, and reusable marketing assets  Qualifications: Bachelor’s Degree - Marketing, Communications, Business, or related field or equivalent education and experience required  Master's Degree - Marketing, Communications, Business, or related field preferred  4–6 years of progressive marketing experience  Demonstrated ownership of complex programs utilizing multiple channels with measurable impact  Strong analytical skills and ability to translate data into actionable insights  Advanced proficiency with marketing tools, platforms, and reporting for specialty area  Strong communication, organization, and stakeholder collaboration skills  Ability to work autonomously while aligning to broader program goals  Industry experience in technology, product manufacturing, or supply chain preferred  Ability to travel 0% - 10%  #LI-RA1 This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements. For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan. In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available  here.