Digital Analytics Manager

About the role

Locations: GOODLETTSVILLE, Tennessee Store: ['98980-VP MARKETING'] Sub-Category: Marketing - Public Relations Req ID: 366164 Company Overview General Summary: Deliver analytics and insights to drive increased engagement, adoption, and retention across all digital platforms, digital tools and services to grow myDG Delivery. Help evaluate new/emerging digital engagement opportunities aimed at creating strategic advantages for Dollar General’s digital platforms. Be the advocate for digital data integrity, partnering closely with I.T./outside contractors. Also partners with the Digital Product team on Digital Coupons and Offers Gallery, Loyalty, Subscription and more to ensure digital engagement & ecommerce data integrity are a top priority.   Duties & Responsibilities: Analyze ecommerce performance and delivery actionable insights – monitor KPI’s conversional funnel performance, customer behavior, revenue trends, and product/category performance to identify growth opportunities and revenue targets. Develop reporting, dashboards, and measurement strategies – Build and maintain executive dashboards, KPI frameworks, recurring reporting, and analytics solutions that enable data driven decision-making across ecommerce, site merchandising, DGMN and marketing. Drive conversion optimization and digital experience improvements – Partner with UX, product, and ecommerce teams to identify optimization opportunities, analyze A/B tests, and improve website/app performance. Own analytics implementation and data quality – Manage tracking requirements, analytics tagging, event measurement, data validation, and reporting accuracy in partnership with technology teams. Analyze site merchandising, marketing, and customer performance – Evaluate acquisition channels, digital shelves, landing pages, search conversion, campaigns, customer segments, retention trends, and lifecycle performance to improve customer growth and engagement. Collaborate cross-functionally and communicate insights – Translate complex analytics into clear recommendations for leadership, merchandising, marketing, operations, and product teams. Job Details Knowledge, Skills, & Abilities: Ecommerce analytics and business acumen Data analysis and insight generation Analytics tools and technical expertise Conversion rate optimization and experimentation Communication and cross-functional influence Work Experience &/or Education: 3–5 years of experience in digital analytics, ecommerce analytics, web analytics, product analytics, or marketing analytics Experience supporting B2C ecommerce, retail, DTC, marketplace, or omnichannel businesses Proven experience analyzing digital customer journeys, conversion funnels, site/app performance, and revenue-driving opportunities Experience developing dashboards, reporting frameworks, and KPI measurement strategies Experience partnering with ecommerce, marketing, product, UX, merchandising, and technology teams Hands-on experience with analytics tools, data visualization platforms, and digital measurement implementations Experience with A/B testing, CRO, customer segmentation, and performance optimization preferred Bachelor’s degree required