Brand and Content Specialist

About the role

Description The Brand & Content Specialist is responsible for developing compelling content and maintaining consistent brand messaging across all company brands. This role produces written, visual, and multimedia content that educates customers, supports sales initiatives, strengthens brand awareness, and positions the company as an industry leader. Requirements Content Marketing Develop content including: Blog articles  Case studies  Customer success stories  White papers  Guides  Sales collateral  Product brochures  Email copy  Website copy  Social Media Develop monthly content calendars  Write posts  Coordinate photography and video  Engage with comments when appropriate  Track engagement metrics  Support employee advocacy initiatives  Brand Management Maintain brand standards  Ensure consistency across five business units  Review marketing materials  Coordinate branding updates  Manage marketing asset library  Creative Production Coordinate or produce: Photography  Video production  Customer interviews  Graphic design requests  Trade show materials  Promotional campaigns  Sales Enablement Develop materials including: Presentation decks  Product one-pagers  Case studies  Sales emails  Trade show collateral  Customer testimonials Customer Satisfaction Write customer-facing survey invitations  Collaborate with Digital marketing specialist on survey program execution  Design branded survey templates  Coordinate Customer testimonials Work Experience requirements Customer Service Job Related Experience  Marketing/Office experience Graphic design experience preferred Education/Certification/License Requirements High School Diploma College Degree Preferred Work Conditions/Physical Demands Employee is occasionally required to stand; walk; sit; and reach with hands and arms. Employee must have normal manual dexterity and be able to effectively manipulate keyboard and phone. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.    Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this position with Atlanta Fork Lifts, Inc. dba Toyota Material Handling Systems, (“TMHS”). TMHS and Advanced Material Handling, LLC are affiliated entities under common ownership. This is not an exhaustive list of all duties and/or responsibilities. TMHS reserves the right to amend or change responsibilities to meet business and organizational needs as necessary. Atlanta Fork Lifts, Inc. is an Equal Opportunity Employer and Drug Free Workplace